Just Coffee People are committed to ethical trading and we guarantee that all of our goods are certified Rainforest Alliance or Fairtrade, we are not seeking to profit from this, it is our mission! All of our coffee is Rainforest Alliance approved which means our trading has positive impact on the health and lives of people in the coffee growing areas whilst not impacting on the ecology of the area - what we do is sustainable and in fact beneficial.

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Based in United States, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, they involve businesses and consumers worldwide in their efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

They promote standards for sustainability that conserve wildlife and wildlands and ensure the well-being of workers and their communities. Farms that meet the comprehensive criteria of the Sustainable Agriculture Network earn the right to use the Rainforest Alliance Certified™ seal, and forestry enterprises that comply with the rigorous standards of the Forest Stewardship Council (FSC), can use the Rainforest Alliance Certified™ seal in conjunction with the FSC logo to differentiate their products in the marketplace. They also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.

For more information on The Rainforest Alliance, click here to visit their website.

Just Coffee People are proud to promote coffee produced to The Rainforest Alliance's strict and fair rules, we need to know we are positively contributing to the world when we trade our coffee, we hope you feel the same way!